TAG the realest person/s you know!
I know the truth hurts. Even I can't avoid getting my feelings or ego hurt when somebody tells it to my face.
However, I prefer than when people don't say it to me directly. When you tell the truth to somebody, you're actually helping that person correct the mistake and saving him/herself from making the same mistakes again in the future.
You're doing someone a solid if you just tell the truth. If the truth hurts you that means that there is something inside you that can fix. No one is perfect, but we act like were perfect. And sometimes, the truth is that punch in the face to remind you to be humble.
So, respect each other and keep things real boss!